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Home / Blogs / Get to the Pint
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Sunday, Jan 05, 2014 - Get to the Pint

Antisocial media is the future of beer

Toronado's San Francisco cousin does Twitter right

By Ian Cheesman
catbeerhillcrest It's the internet. It was built to be silly.
- @QueensOfBeer (hillcrestbrewingcompany.com)
Being a beer writer isn't all posh pairing dinners and rare beer samplings. That's barely 92 percent of what I do. It often involves some real work, such as checking for interesting brewery activity on Twitter. That may not sound like the most taxing of assignments, but I assure you it can be. Somewhere around my eighth scroll past a wall of "Hey, our tasting room is open!" iterations, I start to question if I'm going insane or a victim of an elaborate (and oddly surgical) social-media prank. 

But it doesn't have to be that way. While I don't find Twitter that compelling a medium for social interaction, its immediacy and character limitations make it the perfect way to reveal a brewslinger's personality, one random thought at a time. 

It's simple math. At current expansion rates, there will soon be a new San Diego brewery or brewpub for every man, woman and child residing within it. Even if I carried the 6 wrong somewhere in there, the point is that with ever-expanding options for where consumers sip their next pint, having an inviting and distinctly human presence on Twitter could make all the difference in where they head. 

All of this is basically lead-in to the fact that I accidentally stumbled on to @toronado (the San Francisco brewpub) when looking for its North Park equivalent (@toronadosd) and discovered a truly epic couple of weeks on Twitter that simply needed to be shared. But the point remains the same: I'm now itching to go there. I know that with the abundance of creative energy in San Diego breweries and brewpubs, this could be easily emulated. 

San Diego publicans, take note:
 
 
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