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Tuesday, Feb 11, 2014

Singing Serpent studios produces music for Super Bowl ad

Plus, The Soulfires are now The Mighty 388s

By Jeff Terich
smoking2 Rafter Roberts
- Photo by Lizeth Santos

Rafter Roberts' Singing Serpent Studios has another Super Bowl commercial under its belt. An ad for Butterfinger, which aired during Super Bowl XLVIII on Feb. 2, is at least the sixth that the studio's produced for air during a Super Bowl, Roberts tells CityBeat

Singing Serpent regularly produces music for advertisements, and other past Super Bowl advertisers they've worked with include Doritos, Cadillac and Taco Bell. The studio's first, Roberts says, was a Subway commercial in 2004.

The TV spot depicts a man and a woman—named "Peanut Butter" and "Chocolate," respectively—who go to a therapist. The therapist suggests bringing "Mr. Butterfinger" into the relationship, at which point a funky, synth-driven jingle begins and some suggestive mischief ensues. 

Roberts says it took a long time to get to the final version of the music in the ad.

"I feel like we started this project super open and exploratory, and honed in more and more as it went," he says in an email. "I think the piece that sold was the 24th track I wrote for the job? And I'm just one of many composers Singing Serpent has going on it. 

"We probably wrote over 100 tracks for it, and it settled on this one," he continues. "There were some rad runners up, though, that shoulda won!" 


The Soulfires are now The Mighty 388s. This marks the second time the soul / funk band changed its name, after first being called The Fire Eaters. Organist Tim Felten says the reason behind the change was that the name sounded too similar to his other band, The Sure Fire Soul Ensemble. The Mighty 388s, he tells CityBeat, is a reference to the Tascam 388 reel-to-reel recorder that the band uses to record its music. They plan to release a new 45-RPM single soon via Funk Night Records.

Email jefft@sdcitybeat.com or follow him at @1000TimesJeff




 
 
 
 
 
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